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Annual Report 2008–2009 » Chapter 15: Appendices » Appendix 4

Appendices

Part four

Appendix 4: Advertising and market research


Table 4.14 FaHCSIA-expenditure on advertising agencies, 2008-09
Name of organisation Service provided Total cost ($) GST inclusive
Universal McCann Economic Security Strategy First Home Owners Boost Campaign 8,261,536
Red Agency International Day of People with Disability (IDPwD) National Disability Awards 45,000
Digital Dogma Develop and produce Community Service Announcements for IDPwD and the 2009 National Disability Awards 80,380
Goolarri Media Pty Ltd Production and distribution of 2 x 30 second television and radio messages promoting the benefits of money management services and income management in Kimberley region 61,424


Table 4.15 FaHCSIA-expenditure on direct mail organisations, 2008-09
Name of organisation Service provided Total cost ($)
National Mailing and Marketing Distribution of publications and products 119,254


Table 4.16 FaHCSIA-expenditure on media advertising agencies, 2008-09
Name of organisation Service provided Total cost ($) GST inclusive
HMA Blaze New Mother Bag-Keys to Living Together 108,790
HMA Blaze Promoting consultations for developing new Indigenous representative body 52,200
HMA Blaze Applications for the Personal Helpers and Mentors Program 206,965
HMA Blaze Calls for NTER reviews 44,968
HMA Blaze Advertising National Rental Affordability Scheme 82,506
HMA Blaze Helping Children with Autism package early intervention funding for children with an Autism Spectrum Disorder 125, 113
HMA Blaze Helping Children with Autism package The National Workshops Program 125,114
HMA Blaze Helping Children with Autism package information about the panel of multidisciplinary service providers to aid early intervention 164,137
HMA Blaze Extension of time for public submissions to National Council to Reduce Violence Against Women and Children-31 July 2008 37,441
HMA Blaze Advertising National Rental Affordability Scheme 82,506
HMA Blaze Notice of intention to advertise for service providers to deliver Autism Specific Child Care Centres 28,142
HMA Blaze National Indigenous Representative Body Consultation Workshops 52,183
HMA Blaze Advertising National Rental Affordability Scheme 81,946
HMA Blaze NTER-Ad production and 20 spots a day Radio Northern Territory Radio only. One ad in English; 8 ads in Indigenous languages 27,880
HMA Blaze Inviting written submissions for developing a new national Indigenous representative body 27,117
HMA Blaze Advertising for Pension Review public consultations 50,775
HMA Blaze Social Security Agreement-Korea 38,000
HMA Blaze Social Security Agreement-Greece 37,007
HMA Blaze Applications open for the establishment and operation of six Autism Specific Early Learning and Care Centres throughout Australia 18,884
HMA Blaze Advertising for Broadband for Seniors 25,595
HMA Blaze Invitation for non-profit community organisations to apply for funding under the Volunteer Grants Program 2008 53,578 
HMA Blaze Call for Expressions of Interest for round one of Housing Affordability Fund 56,552
HMA Blaze Invitation for non-profit community organisations to apply for funding under the Volunteer Grants Program 2008 84,909
HMA Blaze National Disability Strategy Discussion Paper feedback consultation process 48,463
HMA Blaze IDPwD advertisement 28,166
HMA Blaze Invitation to apply for funding for Commonwealth Financial Counselling Services and Financial Management Resource Support Units 26,869
HMA Blaze Nominations for national NAIDOC Committee Membership Radio Advertising 14,868
HMA Blaze Australia Japan Social Security Agreement 35,144
HMA Blaze Request for tender-Organisation to operate the Complaints Resolution and Referral Service and the National Disability Abuse and Neglect Hotline 39,647
HMA Blaze National Rental Affordability Scheme Round Two 80,902
HMA Blaze Advertising of a funding round to support community projects. The funding round will seek service providers in regional and urban areas (not remote areas) that are engaged in Indigenous communities, to provide linking and referral services, as well as community meeting places 41,338
HMA Blaze CDEP Reform eSub Funding Round 72,116
HMA Blaze Extension of Indigenous program funding for Victorian organisations due to Victorian bushfires 11,764
HMA Blaze Remote advertising for CDEP providers for the CDEP Reform 25,929
HMA Blaze Remote advertising for CDEP providers for the CDEP Reform 17,524
HMA Blaze CDEP Radio-NT & National 59,708
HMA Blaze Disability Conference Funding 2009-2010 31,008
HMA Blaze National Disability Advocacy Program funding 16,885
HMA Blaze IDPwD Awards ads 22,413
HMA Blaze Grants for National Women's Non-Government Organisations 26,484
HMA Blaze Community Support Service-for Indigenous people and their families 50,145
HMA Blaze National Disability Awards extended timeframe 20,000
HMA Blaze Protecting Australia's Children; Funding Assistance 51,248
HMA Blaze Leadership programs and opportunities for Aboriginal and Torres Strait Islander peoples 20,295
HMA Blaze Indigenous Leadership Programs 18,368
HMA Blaze Placement of IDPwD advertisement in October 2008 27,897
HMA Blaze National Disability Parking Scheme-have your say 17,045
HMA Blaze International agreements-Finland 23,728
HMA Blaze Recruitment advertising 443,153
Adcorp Recruitment advertising 15,339
Publications 2010 Graduate recruitment advertising 31,681
SEEK Graduate recruitment advertising 33,006
HMA Blaze Advertising for Footprints In Time 16,420


Table 4.17 FaHCSIA-expenditure on market research, 2008-09
Name of organisation Service provided Total cost ($) GST inclusive
Taylor Nelson Sofres Australia Pty Ltd Research for the Keys to Living Together DVD targeted to men 66,000
Orima Research Pty Ltd Research for Economic Security Strategy First Home Owners Boost Communication Campaign 763,634
Orima Research Pty Ltd FaHCSIA Staff Survey 430,206
Taylor Nelson Sofres Australia Pty Ltd Concept testing for development of two new Keys to Living Together DVDs 22,000
Colmar Brunton Pty Ltd Financial Management Information Research 249,785
CIRCA-Cultural & Indigenous Research Centre Australia Market testing of Closing the Gap design concepts 64,730
Blue Moon Research Social marketing campaign-preventing violence against women and children 475,200
The Ipsos-Eureka Social Research Institute Developmental market research to explore the communication needs of pensioners who may be affected by the changes announced in the 2009-2010 budget 149,204
CIRCA-Cultural & Indigenous Research Centre Australia Youth Diversion Consultancy 75,000
CIRCA-Cultural & Indigenous Research Centre Australia Evaluation of Family Income Management and business services under the Financial Management Program in Qld, NT and WA 66,000
Colmar Brunton Pty Ltd* Market research to identify how Emergency Relief and Commonwealth Financial Counselling providers can help in the early identification of problem gamblers and refer to gambling support services 58,543
Allen Consulting Pty Ltd* Impact of the global financial crisis on corporate community investment 49,200
Allen Consulting Pty Ltd* Impact of the global financial crisis on non-profit organisations' management operations 52,951
Open Mind Research Group Market testing seniors publications 102,482
Planning and Change Consulting-Centrelink Pension Review research to explore pension customer views and opinions about the appropriateness and structure of income support payments, concessions and allowances 47,285
Planning and Change Consulting-Centrelink Pension Review research to explore pension customer views on supplementary payments 11,042
Urbis JHD* Conduct research for the development of a model for the national online and 1800 counselling service 33,698
Orima Research Pty Ltd Homelessness White Paper 25,000

* These consultants are also listed in Appendix 5-Consultancy and contract details.

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